Episode 22: What clients really want from a workshop (and no, it’s not information) with Sean D’Souza
In today’s episode, I talk to Sean D’Souza. Sean is a cartoonist, author, online marketing strategist, a pretty good cook (judging from his social media photos) and an energetic facilitator who applies his skills in creating a different kind of workshop. He reads on average 100 books a year. Teaching runs in his blood, as his father, mother and grandmother were teachers too. He's that good, I flew to Singapore to attend one of his three-day workshops.
In this episode, we talk about the motivation of the people coming to your workshops… are they really there for the information, or are they there for another reason? We explore workshop design and giving your participants time to reflect on content. We also discuss creating a safe workshop environment - not only for the people in the room, but for you as well…because, as the facilitator - it’s important that you feel safe, too.
In this episode you’ll learn:
Sean’s ratio for instructing vs group discussions and activities
The power of frequent breaks
Why it’s important to create a safe space for your participants
Why he shares his learning materials prior to a workshop
What clients really want out of a workshop (and it’s not information)
A winning formula that features energy, confidence and skill
The importance of feedbacks and testimonials in a workshop.
Tips for facilitators starting their journey in facilitating and leading workshops in their own context.
About our guest
Sean D’ Souza is a cartoonist and an online marketing strategist who runs a zany online marketing site named PsychoTactics. He is also the author of “The Brain Audit” which is about how customers make decisions.
Originally working as a freelance cartoonist, Sean somehow found himself indulging his talent for marketing and understanding consumer psychology by helping out others with their marketing efforts. It wasn’t long before he started writing about his own experiences with marketing and slowly but surely, he began to gather an audience hungry to learn more.
Resources mentioned in this episode:
Sean’s online home Psychotactics
Sean's book, The Brain Audit
We Are Podcast conference
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Quotes of the show:
“What you have to really work on when you're teaching people is you have to get their confidence up, because when you get their confidence up, they use less energy.”
“You have to understand what causes people to be motivated in the first place and it's not your stupid bullet points; it’s not your content.”
What clients really want in a workshop and that is they want to leave the room and you say, “That's not possible!” Well, do this the next time you're having a workshop tell them, “Look, all of you are here for the information, right? And they'll all say “Yes!” and you go “Okay, so we're going to do this workshop until 9:00 p.m. tonight.” and then watch their faces.
“You have to be comfortable that you're going to goof up 50 to 60 percent of your early days before you start getting comfortable But breaking it up is always good because once you're confident, then you don't have to overcompensate. You don't have to be, ‘“I’m the boss here and you're just minions.’”
Episode transcript
View the First Time Facilitator episode transcript with Sean D’ Souza.