Episode 176: Workshops that spread like wildfire (and book you out in the process) with Leanne Hughes
This week, I'm continuing the momentum from last week's solo episode, and responding to a listener question about how to create momentum and drive word of mouth, so that you can book out more workshops.
Here’s the question I received this week:
"Hello! I have no idea how to turn our initial client workshop into multiple ones.
Our clients and participants loved the day, and we have a few months of follow up because the technical implementation is important to them...
But how do I now get others in?
I know they have a lot more people in their organisation, who need our work.
I don't want to just wait and have it fizzle out..."
There are many elements that drive word of mouth referrals, for today’s minisode I want to focus specifically on the workshop itself as a tool (as opposed to how you work, pre and post workshop, opening a storyloop with your client).
In this episode, instead of giving all the answers, I’d like to provoke you to think about how some of the lessons/ideas I share, and how this could apply to your specific context?
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About your host: Leanne Hughes
Leanne Hughes is an international facilitator, speaker and coach who loves creating unpredictable workshop experiences, that predictably work.
She combines her experience in Marketing, with her education in Human Resources and Psychology, to help leaders create engaging everyday experiences - that are so contagious they scale across teams, functions and regions.
Leanne has facilitated leadership, onboarding and team-development workshops across Australia, Canada, Hong Kong, India, Indonesia, Mongolia, Papua New Guinea, and Singapore and believes in a strengths-centred approach to learning and development. She has over 14 years’ of experience across a range of industries including mining, government and tourism sectors.
She’s the host of the First Time Facilitator podcast and was a finalist in the 2018 Australian Learning Impact awards for Learning Professional of the Year.