Episode 61: How to use visuals to create more engaging workshop experiences with Jason Knight
As facilitators and trainers, we’re usually to not only deliver engaging and compelling workshops and conferences, but also develop the training materials and resources that go with it - the booklets, the Powerpoint deck, the handouts, the checklists.
As facilitators and trainers, we’re usually to not only deliver engaging and compelling workshops and conferences, but also develop the training materials and resources that go with it - the booklets, the Powerpoint deck, the handouts, the checklists.
It can get pretty labour intensive. I know it certainly does for me. And it calls on a pretty general skill set to do everything involved - the content development, creating killer slides and handouts, as well as smashing it when you deliver the workshop.
I thought I would call in an expert in design, a guy that has decided he’s going to share his graphic and branding genius to help facilitators and training companies, really drive engagement in their sessions, through the use of visuals.
His name is Jason Knight and he blends HR + Marketing together. He’s the founder and creative brains of Moved by Design, a design consultancy - specialising in UX and EX. He’s spent over 15 years creatively blending strategy and brand identity into powerful communications, for growing brands and engaging employees.
His company, Moved By Design, transforms boring L&D into a people-first culture where strategic, customised corporate learning and coaching builds talent, brains and businesses.
If you think your materials are a bit average and you want next level, listen in to this episode to pickup his ideas on how to improve them, and ways you can use design to really drive engagement in your meeting, your workshop or your conference.
Resources mentioned in this episode
About our guest: Jason Knight
Jason Knight is the founder and creative director of Moved by Design, a brand identity consultancy. He has spent over 15 years creatively blending strategy and brand identity into powerful communications, which has made him a finely tuned visual communicator. Since 2004 Jason has been the Creative Director of Moved by Design producing works for Oil Search, Ausgrid, Inghams, Bantex, Ray White, Holiday Coast Credit Union, Port Macquarie Hastings Council, and many more.
It’s seeing a business raise to new heights that drives him – taking hold of their true identity and inspiring the world around them. With a little magic and some careful planning, Jason works hands-on to directly improve a brand’s impact and customer conversion rate.
With a background in product design, graphic design and organisational development Jason has become a highly proficient creative consultant. He knows that a brand is so much more than a logo - it is the soul of a company – which is why he believes brands can’t afford not to have their identity strategically aligned and developed.
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