Episode 135: Using virtual events to supercharge your business growth with Ken Burgin
Have you been running webinars but finding it difficult to get people through the door? This week’s guest is great at tuning in to topics that people actually want, and he’s figured out a pretty neat system to do this!
When Covid hit, Ken Burgin was the first person I hung out with on a Zoom call. In the space of 15 mins of just chatting to him on a call, I learnt a LOT about virtual facilitation.
In this conversation, we flip between talking about the virtual facilitation side of things, and providing value to our people; then we hear how Ken really grew his business and sold out his workshops on weekends; how he connects with people, how he adds value.
About Our Guest: Ken Burgin
Ken Burgin works with foodservice operators to assist them to be more popular & successful. He is a former cafe and restaurant owner in Sydney, and started the online management platform Profitable Hospitality. He now works for hospitality finance company SilverChef, focused on educational content and events for business owners.
Ken has many years of experience providing training and content to help transform the hospitality industry. He likes finding out the 'why' of business success, and the 'why not' of business problems, keeping track of the latest technology & presentation techniques, and updating his photography skills.
In this episode you will learn:
Keeping up to date with the latest in your industry
Growing your business and revenue
Preparation tips for webinars
Questions Leanne asked Ken during the interview:
How did you build your skills quickly to deliver the need for webinars?
If you have the same audience coming to your webinar every week or fortnightly, do you feel some sort of pressure to keep things fresh?
How do you tune in to what’s going on in your industry?
What are your tips for growing a business and revenue?
How do you manage your time doing all the work you do?
Resources mentioned in this episode:
Watch the video! Leanne Hughes and Ken Burgin chat about virtual events
About your host: Leanne Hughes
Leanne Hughes is an international facilitator, speaker and coach who loves creating unpredictable workshop experiences, that predictably work.
She combines her experience in Marketing, with her education in Human Resources and Psychology, to help leaders create engaging everyday experiences - that are so contagious they scale across teams, functions and regions.
Leanne has facilitated leadership, onboarding and team-development workshops across Australia, Canada, Hong Kong, India, Indonesia, Mongolia, Singapore and believes in a strengths-centred approach to learning and development. She has over 13 years’ of experience across a range of industries including mining, government and tourism sectors.
She’s the host of the First Time Facilitator podcast and was a finalist in the 2018 Australian Learning Impact awards for Learning Professional of the Year.
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The 5 unpredictable ways to start a Zoom meeting (that predictably work)
