Episode 114 - How to position yourself as the guide (not the hero) with Dr JJ Peterson
Let me say upfront: This is a notepad and pen episode. Take them out, now!
Dr JJ Peterson is the Chief of Teaching and Facilitation at StoryBrand and he’s my guest on the show.
It was recorded recently so we do touch on covid-19 and how StoryBrand are pivoting their workshops to online but JJ also shares other useful tips, including managing energy (by paying attention to what you wear), how to start your workshop, the four roles you can play in a story, and what you should vs shouldn’t joke about during a workshop.
I love his clear, explanation on how we can start our workshops by positioning ourselves as the guide. He also shares a framework you can use to market your services, either internally or externally.
I am geeking out over his book he co-authored with Don Miller, it’s called “Marketing Made Simple” and I’m bunkering down over this time, in between other things, to pivot my marketing message using their very simple, practical framework. For me, this book has come around at the right time – if marketing isn’t your strong suit, and hey even if it is, this book is the ultimate guide to update all of your message – highly recommend it.
About today’s guest: Dr JJ Peterson
Dr JJ Peterson is is a filmmaker, a story teller, and passionate about all things art. J.J. has studied CS Lewis in Oxford, debated theology with film makers at the Sundance Film Festival, directed a documentary, had small parts in various television shows and films, but his favorite thing is being called Uncle J.J.
He has traveled the world, working in Africa, Europe, Asia, South America, and the US, sharing the gospel story through pastoral training, preaching and even touring as an improv comic. He is a filmmaker, a story teller, and passionate about all things art. J.J. has studied CS Lewis in Oxford, debated theology with film makers at the Sundance Film Festival, directed a documentary, had small parts in various television shows and films, but his favourite thing is being called Uncle J.J.
He’s had a pretty interesting life as you’ll hear him explain, but what he doesn’t share in his intro is that he danced in a Missy Elliot music video, his first acting job was on the West Wing, and was baptized in a cattle trough while surrounded by Massai warriors and their cows.
JJ helps companies understand what customers are looking for so they can tell their story in such a way people listen.
Resources mentioned on this show
Marketing Made Simple (I 11/10 recommend this book!)
Connect with JJ on Linkedin
Our conversation is on YouTube
Watch the interview instead! Dr JJ Peterson talks facilitation on Leanne Hughes’ podcast
Quotes:
“It’s always about taking the next steps forward.”
“The hero is the person who chooses to transform, overcome situations and chooses to write a better story. Your customer is the hero of your brand.”
“If you’ve been given the stage, you already have the authority.”
“They don’t care about your credentials. They care that you can fix their problems.”
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