Episode 185: Pipelines, proposals and pricing your facilitation services with Deborah Zahn
Deb Zahn from the Craft of Consulting is back on your First Time Facilitator airwaves this week. And even better? I’m joined by my fellow Booked Out Facilitators. We share the microphone in this episode to create an incredibly informative, helpful and awesome group masterclass if you have your own facilitation business.
Collectively, we pick Deb’s brain on all manners of consulting - how you can pick work up as a facilitator, what we can do to stand out, how we can market ourselves, identify our target audience, build our pipeline, write proposals, and how on earth do we decide what we charge.
Yup, it is jam packed with gold dust.
Deb was ON FIRE in this interview, I’ve listened to it back ac couple of times. You’ll be enthralled from her first story of winning a Request for Proposal , and her confidence in sharing her stories and experiences so openly with all of you.
If you’re listening in real time, Deb is running a free, live masterclass on the Top 5 Things You Must Do to Get Consulting Clients. Here’s the link to register: https://www.craftofconsulting.com/masterclass . It’s on August 20, 2021, 11 am PDT (2 pm EDT and 7 pm BST).
About today’s guest: Deborah Zahn
Deb Zahn is a sought-after consultant with 10 years of successful consulting under her belt. As a go-to source in her market, she routinely brings in 6- and 7-figures a year and has built a steady, reliable pipeline of work. Her consulting methods turn her clients into her biggest fans and best marketers. They come back to her again and again and continually send her new clients.
As a consultant, Deb is especially known for her ability to cure “decision-making disorders” with individuals and groups. She also has earned a reputation as “The Closer,” the consultant who can get high-value contracts with hard-to-get clients. Over the last decade, she has coached countless new consultants and helped them fast track their success. Recently, Deb helped a new consultant get their first contract—worth over $100,000—only three weeks after Deb started coaching them.
She is the host of the Craft of Consulting podcast, which features other successful consultants who share their strategies and insights about building their consulting businesses and delighting their clients as well as consulting clients who share what makes some consultants rise to the top of their hire list.
Here are some questions we asked Deb during the group interview
Yoke van Dam: What are your guidelines for determining your target audience?
Prina Shah: How did you prepare your pain points for your RFP?
Deanne Gagnon: I am early in my journey. I am just wondering if you have any quick tips for someone who is brand new to business?
Yoke van Dam: What is crucial to include in you proposal? How do you make your proposal stand out?
Rose Allett: My work is more preventing something from happening, preventing something unthinkable from happening. So I guess my question to you is, have you ever done any sort of preventive consultancy work where you’ve been asked to come in, to stop something from happening, that’s not already happening now? And if so, even if you haven’t how your proposal would be shifted, how would you shift that?
Resources mentioned in the show:
Deb is running a free, live masterclass on the Top 5 Things You Must Do to Get Consulting Clients. Here’s the link to register: https://www.craftofconsulting.com/masterclass . It’s on August 20, 2021, 11 am PDT (2 pm EDT and 7 pm BST).
Find out more about Deb’s program: Get more consulting programs (and used the code BOOKED to get a discount!)
Deb has some incredible free templates to help you start over here
Video: Watch our group interview with Deb Zahn
About your host: Leanne Hughes
Leanne Hughes is an international facilitator, speaker and coach who loves creating unpredictable workshop experiences, that predictably work.
She combines her experience in Marketing, with her education in Human Resources and Psychology, to help leaders create engaging everyday experiences - that are so contagious they scale across teams, functions and regions.
Leanne has facilitated leadership, onboarding and team-development workshops across Australia, Canada, Hong Kong, India, Indonesia, Mongolia, Papua New Guinea, and Singapore and believes in a strengths-centred approach to learning and development. She has over 14 years’ of experience across a range of industries including mining, government and tourism sectors.
She’s the host of the First Time Facilitator podcast and was a finalist in the 2018 Australian Learning Impact awards for Learning Professional of the Year.